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1st January 2025 International Conference

1st Jan 2025

Dissecting Brand Love: Empirical Validation of Its Constructing Components Across Product Categories

Author : VENKATESH MISHRA

Pages : 14

Analyzing Customer Loyality Using Rfm And K-Means Clustering

Author : Ghanashyam Reddy

Pages : 10

Why green airlines perceive to pay more from customers view point?

Author : Grace Suk Ha Chan, Binglin Martin Tang, Zhiwen Song, Issy, Yuxin Jiang

Pages : 14

Strategic Delegation and Corporate Social Responsibility of Supply Chain

Author : PoYu Chen

Pages : 8

Impact of sustainable marketing practices on brand building and customer loyalty in fashion retail industry

Author : MD SOHRAB

Pages : 16

Key Behavioural factors influencing buying decisions of the Rural Consumers towards FMCG Products: Insights from the Literature

Author : Vaibhav Prakash

Pages : 14

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