Consumers - Awareness and Preferences in Adapting to Sustainable Packaging

Author : Gnanaprakash

Abstract : Purpose: This study aims to identify consumer preferences for sustainable packaging, and it also discusses the obstacles that stand in the way of consumers adopting sustainable packaging. Methodology: This study is descriptive in nature; primary data for this study is collected by direct survey with people whereas the secondary data for this study is collected from research articles, journals and websites. Findings: Consumer’s perceptions in this research show that consumers are well aware of sustainable packages but they are not aware of terminologies. But this research shows that it is not easy to change consumers’ behaviour because reasons for the preferences of plastic packages are strong while comparing the preferences for sustainable packaging Practical implications: By adopting sustainable packaging, a company can position itself as socially responsible and attract environmentally conscious consumers. Sustainable packaging can foster stronger customer loyalty.

Keywords : Sustainable packaging, Consumer preferences, Barriers, adaption.

Conference Name : International Conference on Business Sustainability and Green Practices (ICBSGP - 26)

Conference Place : Chandigarh, India

Conference Date : 25th Oct 2026