How Do Leadership, Business, and Entrepreneurship Evolve in the Digital Era through Global Research Insights? A Systematic Bibliometric Analysis

Author : Dinko Primorac, Katerina Fotova Čiković, Violeta Cvetkoska

Abstract : Over the past decade, scholarly attention to entrepreneurship and leadership in the con-text of digital transformation has grown remarkably. Yet, the field remains fragmented, lacking an integrated perspective that connects its conceptual and empirical foundations. This study addresses that gap by providing a comprehensive bibliometric analysis of re-search at the intersection of entrepreneurship, leadership, and digitalization. Drawing on 9,433 peer-reviewed publications indexed in the Web of Science from 1994 to 2025, it ap-plies the R-based Bibliometrix package and VOSviewer software to examine publication performance, citation networks, and thematic structures. The analysis reveals two domi-nant clusters: one centred on management concepts such as models, frameworks, and big data, capturing the strategic and organizational dimension of entrepreneurship, and an-other emphasizing innovation, performance, and technology, representing its technologi-cal and performance-driven orientation. Together, these clusters illustrate how innovation and digital advancement reshape entrepreneurial behaviour and leadership approaches in the modern business environment. The study offers an integrated and visual overview of the field’s intellectual structure, identifies key contributors and emerging trends, and provides actionable insights for scholars seeking to understand how digital transfor-mation continues to redefine leadership and entrepreneurship worldwide.

Keywords : Digital transformation, entrepreneurship, leadership, innovation, business performance, bibliometric analysis, Bibliometrix, VOSviewer, research trends.

Conference Name : International Conference on Digital Economy and Innovation Systems (ICDEIS - 26)

Conference Place : Dubai, UAE

Conference Date : 12th Mar 2026