The Internet of Thing in Upscale Health and Fitness Clubs: Creating Multisensory Customer Experiences

Author : Erhard Lick

Abstract :The goal of this paper is to bridge the gap between sensory marketing and the use of IoT in upscale health and fitness clubs. It is shown how the use of IoT can generate personalized multisensory brand experiences. Nevertheless, potential issues of data protection and sensory overload may occur.

Keywords :Customer experiences, health and fitness clubs, IoT, sensory marketing.

Conference Name :International Conference on Application of Artificial Intelligence and Internet of Things on Management, Science and Technology (ICAAIITMST-25)

Conference Place Toronto, Canada

Conference Date 4th Jun 2025