The Impact of AI Chatbot Support on Students Decision Making in Business Scenarios

Author : Xuan Huang, Ping Lin, Jasmine Yur-Austin

Abstract :The rapid integration of Artificial Intelligence (AI) across industries has reshaped traditional workflows, with AI technology playing an increasingly prominent role in education. One area of particular interest is how AI, specifically AI-powered chatbots, influences decision-making processes. This proposal seeks to explore how chatbot support impacts students’ decision-making in business scenarios, with a specific focus on tactical decisions. The purpose of this research project is to examine the effect of AI chatbot outputs on the decision-making processes of undergraduate and graduate students enrolled in Management Accounting courses. By understanding how AI tools influence students’ business decisions, we aim to evaluate the influence of AI chatbot technology on students’ choices in business decision-making scenarios. In addition, we will assess the impact of chatbot interaction on critical thinking and problem-solving skills, key competencies in accounting education. Based on the role AI technology plays in shaping students’ approaches to business problems, we also aim to assess the potential need for curriculum revisions.

Keywords :AI chatbot, tactical decision making, decision confidence, decision survey

Conference Name :International Conference on Teaching, Educational, and Learning (ICTEL-25)

Conference Place Tokyo, Japan

Conference Date 10th Jun 2025