Data-Driven Digital Marketing Strategies for Global Tourism: A Framework for Growth

Author : Omar Alzahrani

Abstract :The tourism industry is at a pivotal point where digital marketing strategies play a crucial role in driving visitor engagement and increasing international tourism. This paper outlines the development and implementation of data-driven digital marketing strategies for global tourism. It focuses on the segmentation of key markets, the creation of tailored content pillars, and the execution of multi channel campaigns aimed at increasing brand awareness, engagement, and conversion. By analyzing real-world market clusters and leveraging key marketing tactics, this paper provides a comprehensive framework for tourism stakeholders to boost their digital efforts and succeed in a competitive global tourism landscape.

Keywords :Digital marketing, tourism industry, international tourism, market segmentation, content strategy, multi-channel campaigns, brand engagement, tourism promotion, global tourism, data-driven marketing.

Conference Name :International Conference on Travel Marketing and Characteristics, (ICTMC-24)

Conference Place Tokyo, Japan

Conference Date 19th Nov 2024