The Role Of Emotional Intelligence In Promoting Effective Teamwork In Marketing Agencies

Author : Hoang Nam VU, Thi Nguyet Anh NGUYEN, Trang Linh PHAM

Abstract :The purpose of the study was to investigate the relationship between Emotional Intelligence, Communication Skills, and Effective Teamwork. After analyzing the collected data of 151 employees working at marketing agencies in Vietnam, we found that Emotional Intelligence has an indirect impact on Effective Teamwork through Communication Skills. The results also showed that Emotional Intelligence has an indirect impact on Effective Teamwork through Communication Skills. Therefore, employees with high Emotional Intelligence are more likely to have better Communication Skills, which in turn improves teamwork effectiveness.

Keywords :emotional intelligence, effective teamwork, marketing agencies

Conference Name :International Conference on Economy, Management and Marketing (ICEMM-24)

Conference Place Ho Chi Minh City, Vietnam

Conference Date 12th Nov 2024